Continuous lockdowns during the pandemic stranded many families. Initially, its impact on people’s lives and businesses was the least known. Many brick-and-mortar stores realized that they had no option but to shut down as a measure to avoid all functional costs and to cut down losses. Hustle culture and the digital world grew faster than before. A shift from brick store to digital store has not been a favourable decision for many.
During our various networking events with fellow entrepreneurs, we saw how they struggled to make ado with their side hustle.
People who lost their jobs turned their side hustle into a full-time income.
It all began when a craftswoman tried to help her community
by forming a group of like-minded people. Community over competition is the ideology we follow.
The lockdown phase was the time when we came up with a gift guide as a humble attempt to support small businesses
. This gift guide featured local craftsmen in Canada. We circulated this gift guide free of cost to help artists, artisans and home-based ventures.
Independent sellers often state that they have issues around pricing and shipping. Many platforms charge a humongous amount of money for selling their products.